In a global economy where businesses look to lower labor costs and increase profit, many domestic companies have moved production outside of the United States. However, New Balance has taken an active role in maintaining a good percentage of its production in five New England factories-- three in Maine and two in Massachusetts. With a high-quality labor force, unique modular teams that are continually challenged to offer creative alternatives to foreign competition, and the confidence to be different, New Balance is able to survive and thrive, and take a leadership position in an industry that has sent most of its production overseas.

New Balance labels the shoes that are produced its New England factories with the premier "Made in USA" designation. These shoes are made using a high percentage of domestic materials and components.